The Ask

Create a new product for the assigned audience (Frequent Flyers) 

Produce a PRD  

Value Proposition: 

Jet Set is a chewing gum that helps you pack light and fly happy by alleviating flight discomforts and supporting a healthy immune system.

 

Explained: 

JetSet is a chewing gum for frequent fliers that replaces common items that alleviate discomfort on flights. It has ginger to settle stomachs, Vitamin C and Zinc for immune support, and added caffeine or Melatonin for either stimulation or relaxation. Chewing it will help with ear pressure during takeoff and landing, and the mint will freshen breath 

Core Task/Key Function: 

• Mint to freshen breath                   • Caffeine for stimulation

• Melatonin for relaxation/sleep        •Chewing gum helps induce ear popping 

•Vitamin C and Zinc to support immune function

• Ginger to settle stomach, alleviate nausea & bloating 


TARGET CONSUMER

Frequent Flyers, (Age 26-55) who are familiar with the physical discomforts experienced while flying (ear popping, nausea, exposure to germs, bad breath). When they fly, they carry a variety of items with them (gum, Emergen-C, caffeine pills, Melatonin, ginger chews) to help alleviate the discomforts they have. 

USER PROBLEMS TO SOLVE FOR

• Digestive discomfort 

• Exposure to germs 

• Inability to stay alert or fall asleep 

• Ear pain from pressure changes

• Stale breath on a plane 

• Mild Anxiety

**CONTACT ME IF YOU'D LIKE TO SEE THE COMPLETE PRD**